The whole campaign loop is agentic now. Own your side of it.
Agents now plan, buy, and optimise your media. What every platform asks in return is signals about your customers. We automate the first, and ration the second.
The campaign is now a loop that agents run, and every ad channel has grown an agent socket and a conversion API to feed. Winning it takes three moves:
Strategy, planning, creative, activation, wired through the official MCP servers of Meta, TikTok, Google, and Amazon, behind a gateway you log, with a human on strategy.
Hashed, consented conversion events to every CAPI, Netflix included. On iOS, SKAdNetwork and AdAttributionKit attribute with no ATT prompt, no intrusive ad SDKs.
The agentic CDP as a no-copy layer on your own warehouse; decisioning on sovereign EU inference. No foreign jurisdiction ever holds your customers. Europe has priced the alternative: €1.2B against Meta, €530M against TikTok.
Agents operate every channel through official MCP sockets, logged, budgeted, on-brand.
Hashed, consented, aggregated conversion events. iOS via SKAdNetwork / AdAttributionKit, no ATT prompt.
That is the whole model. The detail, sources, and the 90-day plan are in the field study below, or bring us one campaign and we will map it live.
Every clean room on the market asks both parties to upload their customers to a third place and trust the walls. Ours moves the compute to the data instead, with open-weight models and differential privacy running inside a perimeter you own.
Five chapters, exactly as a client lives them: diagnosis, encoding, the daily view, the engine, and outcomes in two columns. Modelled client, real method.
Marketing teams now need more finished video than any production budget can carry, in more formats and more languages. We build the pipeline that makes that possible, and we built it on ourselves first: a campaign of nine spots for a consumer product of ours, in vertical and horizontal cuts, across five languages, rendered from code rather than from a shoot.
Two characters and a landscape nobody booked, carried by one continuous voice track.
Interiors and performance. The voice is generated first, then the faces are synced to it.
The shot that cannot be filmed. Same pipeline, same afternoon, same cost as the others.
Spots produced for firmas.io, a consumer product of ours. Watch the full set →
One file per spot: narration, shot prompts, durations, and every locale variant, versioned like code.
Speech generated per scene and per language, cast to a named voice and timed before a single frame exists.
Text-to-video and image-to-video against character references, so the same face survives from scene to scene.
A lip-sync pass marries the generated performance to the generated voice, separately in every language.
Composited in code and transcoded once, out in vertical and horizontal cuts, ready to post.
Full disclosure on the stack. The generation models here are rented (Kling for motion, ElevenLabs for voice) and called from a server we operate. What stays ours is the part that compounds: the scripts, the character references, the timing, the render, and every finished asset. That is the same line we draw everywhere else, rent the capability, own the harness. For an agency it is the difference between a tool subscription and a production line, and as open-weight video and voice models mature, the same pipeline runs on hardware you own without changing shape.
The disruption is not theoretical. Named, current evidence, cited, not claimed.
CustomerLake, Databricks' agentic CDP, runs continuous “infinity campaigns” straight from the warehouse.
Databricks →Hightouch's agents: 10 billion marketing decisions made, ~25% average lift, a $2.75B valuation.
Hightouch →Meta's official MCP server writes full campaigns from natural language, open to any developer.
Meta →TikTok's MCP Server connects your AI agents “directly to the TikTok Ads platform” to plan, launch, optimise.
TikTok for Business →Even TV wants server-side evidence: Netflix launched its own Conversion API in March 2026.
Netflix →Apple: AdAttributionKit attributes campaigns “so you don't need to use the AppTrackingTransparency prompt.”
Apple →Rebuild marketing operations for the agentic era: strategy, planning, creative, and activation run by agents through the MCP sockets every channel now exposes, TikTok, Instagram, Google, Amazon, even Netflix, on a first-party, consent-clean foundation. We design the automation and the signal engineering, so every platform gets the conversion evidence its algorithms need without ever touching an identity it shouldn't hold.
In one June week, Databricks and Hightouch both declared the campaign dead: agents now decide, create, and activate to every individual, continuously. Every ad channel has grown an agent socket and a conversion API to feed. The full loop, strategy to planning to activation, can now be automated, and it runs on your most personal data. How to adopt it end to end, sovereign and consent-clean. A field guide for marketing leaders.
How leading European retailers are deploying website and native-app experiences that out-convert cookie-banner journeys, and what their first-party, on-device, AI-driven measurement stacks actually look like.
In one 90-minute working session we map it across the frontier-sovereign axis, cost, risk, and strategic value. Then we tell you what we'd do.