One data foundation, and six functions where the AI decision is existential.

Data & AI Foundation

Your model is a commodity. Your foundation is the moat.

Design the data architecture, governance operating model, and AI use-case roadmap that make every model useful: first-party, AI-consumable, and EU-resident by default. The layer that decides whether your AI compounds or leaks.

• Data architecture built for AI consumption, not just BI dashboards
• A governance operating model: ownership, quality, lineage, and residency
• AI use-case prioritization on the frontier-vs-sovereign framework and cost model
• First-party and external data, enriched without exporting personal data

Marketing Operations

The whole campaign loop is agentic now. Own your side of it.

Rebuild marketing operations for the agentic era: strategy, planning, creative, and activation run by agents through the MCP sockets every channel now exposes, TikTok, Instagram, Google, Amazon, even Netflix, on a first-party, consent-clean foundation. We design the automation and the signal engineering, so every platform gets the conversion evidence its algorithms need without ever touching an identity it shouldn't hold.

• Agentic campaign operations: strategy → planning → activation through platform MCP servers, with guardrails and audit
• Cookieless, consent-first, server-side collection, first-party taxonomies designed for agent consumption
• The agentic CDP, sovereign: Databricks / Hightouch as a no-copy context layer, decisioning on EU inference
• Privacy-centric mobile measurement: SKAdNetwork / AdAttributionKit on iOS, no ad-SDK forcing the ATT prompt
• Conversion APIs across every channel, Meta, TikTok, Netflix, Amazon, hashed, minimal, consent-gated
• Identity resolution and clean-room activation that respect data minimization
• Generative video at campaign scale: scripted, voiced, lip-synced, and rendered from code, in every format and language you sell in

Analytics

From dashboards to agents that act.

Take enterprise analytics from static dashboards to autonomous agents that surface why, recommend what next, and trigger downstream actions. Built on first-party data architectures that never leak signals to third parties.

• Agentic insight pipelines, from signal to action without human lag
• Omnichannel measurement across web, app, CRM, and offline
• First-party data architectures with zero third-party leakage
• Self-hosted inference for sensitive financial and customer metrics

Legal

Keep the alpha. Rent only the capability.

Legal AI works, so the question has moved. It is no longer whether to adopt, but what a legal department gives away when it does. We help General Counsel and Legal Ops separate the capability that can safely be rented from the judgment that cannot, then build the two things that keep them in control of both: a legal ontology of their own, and a harness that decides where every matter is allowed to run.

• Name the alpha: the matter types, positions, and playbooks that never leave
• Your legal ontology: matter types, clause taxonomy, party roles, severity, escalation
• The harness: routing with a hard floor, verified citations, an append-only log
• Privileged retrieval in-house, on local compute and open-weight models
• Vendor and frontier due diligence, with an exit that actually works

Human Resources

AI in HR without the GDPR landmines.

From résumé screening to people analytics, HR is the function with the highest concentration of high-risk AI under the EU AI Act. We design HR AI stacks that are auditable, bias-tested, and run on infrastructure your DPO can defend.

• High-risk system classification under EU AI Act Annex III
• Bias auditing & worker information rights
• Self-hosted screening, coaching, and analytics models
• Frontier-lab use only where data is non-personal and non-sensitive

Finance

FP&A and controllership, reimagined with sovereign AI.

Help finance teams decide which workflows to run on frontier models versus sovereign infrastructure, from forecasting and scenario planning to audit-grade reporting and regulatory submissions. Built for regulatory scrutiny from day one.

• Forecasting & scenario planning on sovereign or frontier infrastructure
• Audit-grade documentation and lineage for AI-assisted reporting
• Regulatory submission prep under EU AI Act and CSRD frameworks
• Cost modelling for AI inference across local and cloud compute

Coding & Design

Build the software, and the experience it powers.

The build layer: software engineering and the customer experiences it runs on. We ship at frontier speed (Claude Code, Codex) while core IP and personal data stay sovereign, then design and build the experiences on top, product, commerce, and service, on the same sovereign data foundation. End-to-end customer experience management, done the European way.

• Software engineering at frontier speed, core IP kept on self-hosted code models
• Experience, service, and journey design, product, commerce, and customer care
• Design systems and front-end engineering on your sovereign data foundation
• Agentic delivery with guardrails: secret hygiene, routing, and audit trails