Chapter 03 / 04

Under the hood.

One campaign, five agents, and the sovereignty line that decides which model touches what.

Live walk-through · Autumn win-back · DE + NL

Click an agent

Campaign OrchestratorSpawns 5 agents in parallel · one line between them and the world

Segment Agent

Open-weight, self-hosted

SovereignAuto

Built a 184,000-customer audience in the warehouse: lapsed 90 days, consent valid, complaint-free, return-rule applied. 0 rows left Snowflake.

Rules applied: Playbook §5 + suppression rules

Your perimeter · EU-resident · identified data

Segment

Journey

Compliance

Activation

Measurement

The sovereignty lineNo identity crosses it

Outside the line

Claudebriefs onlyMetahashed eventsGooglehashed eventsBrazeconsented sends

Agent predicted

The planner ranked the 25% voucher as the top-converting DE variant.

Human corrected

The human chose brand over projection, and said why.

System learned

The planner now weights brand rules above conversion projections for DE. Escalations on DE campaigns fell from 6 a week to 1.

Sources

Brief, margin model, variant test projections, DE brand decision (2023)

Rules checked

23 · applied: Playbook §2.1, DE-01 · exception considered: none qualifying

Options considered

25% voucher (blocked) · 15% voucher (passes §2.1, fails DE-01) · free delivery (passes both)

Reason

Free-delivery variant projects within 2% of top conversion and satisfies every rule.

Trace

Model, placement, legal basis, confidence, and approver logged on every step

Week 6Consent Matrix v7 → v8, Portugal launch

9 rules updated, 2 suppression rules added, records of processing amended. Zero manual reconfiguration.

Week 9Brand refresh

Tone rules recompiled from the new guidelines. 14 templates re-validated overnight.

Week 11Journey pruning

9 retired journeys archived, suppression logic consolidated, 3 orphaned triggers found and closed.